Aug 14 0 comments

Brand Savvy Tweens

by Random House Australia on 14 August 2009

Brand Savvy Tweens

Martin Lindstrom, the author of BUYOLOGY, participated in a two-day series, for US program Today, leading a 'tween' focus group to find out how brand-savvy kids are today. The insights are very revealing and tap into much of what Martin writes about in his new book BUYOLOGY.

Today Show Part 1 here >

Today Show Part 2 here >

Read more about Martin Lindstrom here >

Read more about BUYOLOGY here >

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