Must-Have

Frankly gripping

The Times

Ingenious, and brilliantly argued

Literary Review

One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely

Evening Standard

Intelligent, engaging, exasperating and funny

New Scientist

Evolutionary psychology is a young discipline, but Miller, a professor at the University of New Mexico, is using it to shed light on consumer behaviour in a capitalist world, as he believes blunt instruments have been used to examine it in the past

Alastair Mabbott, The Herald

A thought-provoking analysis of how marketing really works and it's relationship to our ancient psychological traits

Inbali Iserles, Independent

His cost-benefits analyses of showoffery are pure logic, cool, and witty with it, and in the end, add up to an intelligent programme to shift human signalling systems toward more enjoyable forms of display that wont cost us the Earth

Vera Rule, Guardian

Superb... Stimulating and full of wit

Prospect