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  • Published: 18 July 2023
  • ISBN: 9780593596371
  • Imprint: Random House US Group
  • Format: Hardback
  • Pages: 160
  • RRP: $55.00

Never Give Up

A Prairie Family's Story



The New York Times bestselling author of The Greatest Generation tells the inspiring, deeply personal story of his own family's greatest generation: his parents, who embodied the can-do spirit that enabled them to survive the Great Depression and World War II, and to help build the American century.

In this moving story, the New York Times bestselling author of The Greatest Generation chronicles the values and lessons he absorbed from his parents and other people who worked hard to build lives on the prairie during the first half of the twentieth century.

“A spare, elegant masterpiece.”—Ken Burns

Tom’s father, Red, left school in the second grade to work in the family hotel—the Brokaw House, established in Bristol, South Dakota, by R. P. Brokaw in 1883. Eventually, through work on construction jobs, Red developed an exceptional talent for machines. Tom’s mother, Jean, was the daughter of a farmer who lost everything during the Great Depression. They met after a high school play, when Jean played the lead and Red fell in love with her from the audience. Although they didn’t have much money early in their marriage, especially once they had three boys at home, Red’s philosophy of “Never give up” served them well. His big break came after World War II, when he went to work for the Army Corps of Engineers building great dams across the Missouri River, magnificent structures like the Fort Randall and the Gavins Point dams. Late in life, Red surprised his family by recording his memories of the hard times of his early life, reflections that inspired this book.

Tom Brokaw is known as one of the most successful people in broadcast journalism. Throughout his legendary career, Brokaw has always asked what we can learn from world events and from our history. Within Never Give Up is one answer, a portrait of the resilience and respect for others at the heart of one American family’s story.

  • Published: 18 July 2023
  • ISBN: 9780593596371
  • Imprint: Random House US Group
  • Format: Hardback
  • Pages: 160
  • RRP: $55.00

About the author

Tom Brokaw

Tom Brokaw, a native of South Dakota, graduated from the University of South Dakota with a degree in political science. He began his journalism career in Omaha and Atlanta before joining NBC News in 1966. Brokaw was the White House correspondent for NBC News during Watergate, and from 1976 to 1981 he anchored Today on NBC. He's been the sole anchor and managing editor of NBC Nightly News with Tom Brokaw since 1983. Brokaw has won every major award in broadcast journalism, including two DuPonts, a Peabody Award and several Emmys. He is the author of The Greatest Generation. He lives in New York and Montana.

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