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You can’t contemplate your way to greatness. All the thinking, strategising and imagination in the world will amount to nothing unless at some point you take your offer to market. Ideas evolve tremendously when they are actually applied. This principle is recognised by celebrated economist Richard Thaler who provides, amongst a broad ranging body of work, groundbreaking analysis of the effect...

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Flashes of inspiration don’t exist! Some people claim to have been in the shower when they thought up this genius business idea that made them millions. This is a myth. It quite simply is not true. Sure, they may have gained some additional clarity in the shower, but they were working on and thinking about what underpins that idea for months and even years before the genius struck. There...