Promotions & Brands

With big brand names and bestselling authors across a variety of genres, Random House Australia can repackage and adapt its titles to fit your promotional requirements.

Sales Enquiries

Here's what we can do

Add a company logo to brand a book
Create deluxe editions for gifts and rewards
Include additional branded content
Custom publishing – create your own book
Create an exclusive edition with new content
Book and premium – for added value
Re-size a book to fit with product packaging

Case Study Dr Lewinn's

Family Food & Weekend Feasts by Australian chef Janelle Bloom, was used in a consumer promotion for the skin and body care brand, Dr Lewinn’s. This exclusive branded edition was used in a gift with purchase promotion at participating pharmacies nationwide.

Here’s how the book was used to promote the Dr Lewinn’s brand:

Created an exclusive branded product by incorporating the Dr Lewinn’s logo and the tagline “Your bonus gift from Dr Lewinn’s” to the back cover of the book.
Increased brand awareness by linking the brand to a high profile author
Customer loyalty was rewarded with a unique gift

Case Study Blanco

Blanco European Kitchen Appliances recently used celebrity chef Rick Stein’s cookbook in a direct marketing campaign. Customers received Mediterranean Escapes for free, when they purchased a Blanco product at participating Harvey Norman stores. Blanco was also a sponsor of Rick Stein’s 2011 Live Shows and by arranging a gift with purchase promotion during the tour; they were able to elevate their brand at a time when Rick Stein was gaining significant media attention.

Here’s how the book was used to promote the Blanco brand:

Increased brand awareness by linking with a recognisable International celebrity author
Product elevation by timing their promotion to coincide with Rick Stein’s Australian tour
Rewarded customer loyalty by giving the gift of a high value cookbook

This branded and exclusive edition book was used in a gift with purchase promotion.