Promotions & Brands
With big brand names and bestselling authors across a variety of genres, Random House Australia can repackage and adapt its titles to fit your promotional requirements.Sales Enquiries
Here's what we can do
- Add a company logo to brand a book
- Create deluxe editions for gifts and rewards
- Include additional branded content
- Custom publishing – create your own book
- Create an exclusive edition with new content
- Book and premium – for added value
- Re-size a book to fit with product packaging
Case Study Dr Lewinn's
Family Food & Weekend Feasts by Australian chef Janelle Bloom, was used in a consumer promotion for the skin and body care brand, Dr Lewinn’s. This exclusive branded edition was used in a gift with purchase promotion at participating pharmacies nationwide.
Here’s how the book was used to promote the Dr Lewinn’s brand:
- Created an exclusive branded product by incorporating the Dr Lewinn’s logo and the tagline “Your bonus gift from Dr Lewinn’s” to the back cover of the book.
- Increased brand awareness by linking the brand to a high profile author
- Customer loyalty was rewarded with a unique gift
Case Study Blanco
Blanco European Kitchen Appliances recently used celebrity chef Rick Stein’s cookbook in a direct marketing campaign. Customers received Mediterranean Escapes for free, when they purchased a Blanco product at participating Harvey Norman stores. Blanco was also a sponsor of Rick Stein’s 2011 Live Shows and by arranging a gift with purchase promotion during the tour; they were able to elevate their brand at a time when Rick Stein was gaining significant media attention.
Here’s how the book was used to promote the Blanco brand:
- Increased brand awareness by linking with a recognisable International celebrity author
- Product elevation by timing their promotion to coincide with Rick Stein’s Australian tour
- Rewarded customer loyalty by giving the gift of a high value cookbook
This branded and exclusive edition book was used in a gift with purchase promotion.
With big brand names and bestselling authors across a variety of genres, Random House Australia can repackage and adapt its titles to fit your promotional requirements.
Memorable and unique, books are an ideal gift for thanking a valued client, celebrating a company milestone, or rewarding a hard-working employee.